Case study · Telco · Analytics
Campaign performance, on one surface.
Campaign and content performance for a national telco's TV product lived across separate reports, separate owners and separate refresh cycles. We consolidated it into one live surface, so the question 'how is this performing' has one answer.
The system, in 60 seconds · Client: National telecommunications operator
Before and after
What changed.
Before
- Performance split across platform exports and manual decks
- Numbers that disagreed depending on which report you opened
- Reporting cycles slower than the campaigns they described
- Content and campaign performance never compared side by side
- Every read of the data required an analyst first
After
- One live dashboard across campaign and content performance
- A single reconciled definition for each metric
- Views built for the people who act on them, not just the ones who build them
- Content and campaign performance comparable on one surface
- Self-serve reads, without waiting on a report request
What we built
The system, module
by module.
Unified performance view
Campaign and content metrics consolidated into one live dashboard.
Metric reconciliation
One definition per metric, applied everywhere it appears.
Content analytics
Performance by asset and title, not just by campaign envelope.
Trend surfaces
Movement over time, so a bad week is visible as a trend and not an anecdote.
Role-shaped views
What a marketer needs and what a lead needs, on the same underlying data.
Self-serve reads
Answers available without an analyst in the loop for every question.
How it is built
The engineering underneath.
Application
Web dashboard, deployed on managed infrastructure
Data layer
Consolidated performance store with reconciled metric definitions
Access
Role-scoped views over a single source of truth
Questions
About this
engagement.
If you are weighing something similar, ask us directly. We answer scoping questions before there is a contract in sight.
Talk to usWhat did Ontilus build for TM?
A single live performance dashboard consolidating campaign and content analytics for the operator's TV product, replacing a set of separate reports that each held part of the picture.
Why does consolidation matter more than another report?
Because disagreement between reports is what stalls decisions. Once every metric has one definition and one source, the conversation moves from which number is right to what to do about it.
More work
Other systems
in the field.
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Proven before it scales.
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